But even we have a hard time being creative ALL the time. Here are some great ideas we like to use when we’re stuck. Give them a try, and they could help your business, too!
Release your inner child
Go back to the basics. Build blocks or Legos. Go play on the playground or shoot some hoops. Do whatever you had fun doing as a child.
This may seem counterproductive, but the best ideas come when you let loose. Ideas come when you aren’t thinking about them, but make sure when you have an idea you write it down.
Get the blood circulating
Do something fun, exhilarating and active. You could go as extreme as skydiving or as mellow as jumping on a trampoline — anything to get your heart rate pounding, the blood circulating and the creativity flowing. This is because confidence is key in creativity. When will you ever feel more confident than when you jump out of a plane (or on a trampoline if you are conservative)?
Brainstorming never hurt anyone
As long as you don’t think to hard, brainstorming won’t hurt you. Combine this with the building blocks, and after the plane jumping, and you will have a great brainstorming session. It is a great time to get all the ideas in your head and invite more to enter.
No idea is a bad idea
Ok. Some ideas are bad ideas, but they can lead to even better ideas. Never take an idea off the table or exclude it from a list during a brainstorming session. Think of all the reasons it is bad and how it could be improved. You might be surprised by the ideas it leads to.
In our world, a solid and well designed website is absolutely crucial for any business, big or small. Because of this, choosing the right designer and developer can be a nerve wracking responsibility.
You want and need the right skill set and the best price point, but you may not even know the other things you’re looking for, not to mention all the right questions to ask.
So how do you choose? Here are a 10 tips to help you along the journey.
- Beware of designers that only use industry buzz words and fads, but that only focus on the feeling and vision of your brand without specific attention to measurable goals and specific calls to action.
- Brand recognition is important, but for many small businesses it’s initially more about traffic, lead collection, and conversions.
- Request a portfolio. Ask your designers for examples of work they’ve done for similar organizations or brands that may have the same objectives or goals. Don’t be afraid to ask for referrals.
- Ask if their pricing is firm or an estimate. Be sure you know financially what you’re getting yourself into.
- Request some information on their team. Are they outsourcing part of your project?
- Discover how they anticipate measuring your results, and ask for this information in plain English. Be sure you understand their approach to the expected success of your site.
- Understand the process post-design. Maybe down the road you want a tweak or two made. Be sure to get up-front information about how this process works.
- Understand their approach to usability. Your site isn’t going to be successful if it’s not tailored to the user. Design is important, but great design is intuitive and impacts your organization exponentially.
- Request a written contract. Be sure your agreements are clear on both ends. This is a benefit to both you and the designer.
- Follow your gut. If something in your quote or initial consultation doesn’t sit right with you, don’t forget that there are many resources out there. Seek another one.
Marketing is a vast world with many strategies and tactics. It can be confusing to try and shift through, and it is all right to admit you are confused about something. One question we get a lot is what is PPC? So check out PPC 101.
PPC stand for pay-per-click. It is a marketing tactic where advertisers pay every time one of their ads is clicked on. Basically, you are paying for visits to your website.
Have you ever noticed the ads on the top or sides of the page? Advertisers bid for that ad placement in a search engine’s sponsored links when someone searches for a keyword that is related to their business offering. Every time the ad is clicked, sending a visitor to the website, the company has to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if you pay $3 for a click, but the click results in a $300 sale, then you’ve made a hefty profit.
If you have any more questions feel free to ask us and we will be more than happy to help!